Getting to the First Page in Google

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February 10, 2017

  http://traffic.libsyn.com/streamlinemarketingworkshops/EP07_SMW.mp3Podcast: Play in new window | Download SEO, or Search Engine Optimization, is key to getting in front of people actively searching for businesses or services like yours. In the wedding industry, Local SEO plays a huge role in generating leads for your business. In this episode you’ll learn how to improve your own SEO. Do you appear on the first page of Google? Every day, more brides and grooms turn to Google and other search engines to find caters, photographers, cake toppers, and other wedding professionals. Can they find you, or are they only seeing your competition? Taken from a recent Streamline Marketing Workshops webinar, discover how you can get to the first page of Google and stay there! If you’d like to get the video as well, you can check out all of our on demand webinars...

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Email Marketing for Wedding Professionals

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January 22, 2017

Heather Jackson - Constant Contact

http://traffic.libsyn.com/streamlinemarketingworkshops/EP05_SMW.mp3Podcast: Play in new window | Download Email marketing is perhaps the most critical component of digital marketing for small businesses. However, wedding professionals have a challenge here as most couples don’t want to stay on an email list for their DJ, planner, or caterer once the wedding is over. That leads to a lot of list churn and the need to continually find new subscribers. In this episode, Heather Jackson from Constant Contact comes by to address that problem and suggest ways in which your wedding business can benefit from email marketing. In today’s episode we talk about the challenges wedding professionals have in keeping people on their mailing list. You’ll discover new and powerful ways to get people to join your list in the first place. We discuss how you might use autoresponders in creative ways to get couples engaged with your business and keep them from choosing your competition. Heather even talks about some ways to use your list after the wedding is over. Bonus: Heather will be presenting on email marketing at our 2017 spring...

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