Instagram Marketing for Wedding Professionals

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February 22, 2017

http://traffic.libsyn.com/streamlinemarketingworkshops/EP08_SMW.mp3Podcast: Play in new window | Download If you’re looking to build your brand and gain visibility for your business, Instagram could be just the online marketing tool that you need. Especially for businesses in the wedding/events space – a niche driven by aesthetics and visuals – Instagram can really help to drive home to your audience exactly what your business can do for them before you ever speak a word to them or write a single piece of content. But like any social media tool, each one has their own strengths and dynamics, and Instagram is no different. Sue B. Zimmerman – the “Instagram Expert” – is here to help us get more bang for our buck out of Instagram with some helpful and creative tips and strategies that she uses with her own clients. Rich: Sue B. Zimmerman is the #instagramexpert. She’s creator of the online Instagram course, Ready Set Gram. She’s a popular Creative Live instructor, powerful speaker on prominent stages like Social Media Marketing World and The Agents of Change, and she is a highly sought after business coach. She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of...

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Facebook Ads for Wedding Professionals

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January 26, 2017

Amanda O'Brien

http://traffic.libsyn.com/streamlinemarketingworkshops/EP06_SMW.mp3Podcast: Play in new window | Download Why should you be using Facebook ads? Many wedding professionals have been using Facebook for years to market their businesses, but they’re no loner getting the results that they’re looking for. One big reason is that there are just so many more people online now. Businesses need to start looking at adjusting their strategies as they compete for attention online. Amanda O’Brien shares her expertise with Facebook ads to help your business boost its online reach in a way that is both economical and targets the right people. Rich: Amanda O’Brien has been working in marketing for over 12 years. She caught the digital marketing bug in 2006, and has been helping businesses use the internet to market themselves ever since. She has been the host and organizer of Social Media Breakfast Maine since 2009, when she stole it from me. There may have been appletinis involved, as the “myth” goes. She’s currently employed at flyte new media as a Director of Business Development. At flyte Amanda is responsible for generating new business and for developing, implementing and reporting on marketing initiatives for her clients. Amanda, welcome to the show. Amanda: Thank...

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How to Build Your Wedding Business with Pinterest – Peg Fitzpatrick

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January 13, 2017

Peg Fitzpatrick

http://traffic.libsyn.com/streamlinemarketingworkshops/EP04_SMW.mp3Podcast: Play in new window | Download Pinterest is the social platform most people go to when it comes to finding inspiration for wedding-related activities. So it only makes sense that this is where businesses that cater to that very industry should be to take advantage of that “built in” audience. From a business and marketing perspective, Pinterest offers many of the same options as other popular social platforms, but it also offers a variety of other benefits and tools not found on places like Twitter or Instagram. Peg Fitzgerald is here to school us on the art of Pinterest and show us how to maximize its value for your business.   Rich: Peg Fitzpatrick is a social media strategist and popular blogger, writing on her own website and across the web. Her blog was recognized as one of the top social media blogs by Social Media Examiner. Peg has spearheaded successful social media campaigns for Mercedes, Motorola, Audi, Google and Virgin, as well as having been a brand ambassador for Kimpton Hotels, currently working with Adobe Spark. Peg co-authored the best-selling book, The Art of Social Media, with Guy Kawasaki. Peg, welcome to the show. Peg: Thanks for...

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How to Get Found in Local Search – Andrew Shotland

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January 6, 2017

Andrew Shotland

It is a goal of every business to show up in the first few searches on Google’s first page, but how do you make that happen?  Good search engine optimization is the first place to start. Having a local SEO strategy is the key to driving more customers to your door, and by optimizing specific parts of your website, you will increase the chances of those people finding you in the search results. Andrew Shotland teaches us how to boost our local search signals – such as links and on page content – to provide users with the most relevant, local results so they’ll have an easier time finding us online. Rich: Andrew Shotland is the founder and CEO of LocalSEOGuide.com, a leading search consultancy with a specialty in SEO for multi-location businesses, enterprise level search marketing, and corporate training. He’s a regular contributor to searchengineland.com, author of the definitive Google News Ranking Factors survey, and AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and Siri. Andrew has over 15 years of experience in the internet. He was a founding member of NBC’s Internet group, and a former GM of NBC.com. He helped start Insider Pages a...

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How to Blog Your Way to Success – Christine Tremoulet

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December 26, 2016

Christine Tremoulet

If you’re a wedding professional looking to stand out from the crowd, blogging is a great way to do that. Blogging is a valuable tool that gives you the opportunity to engage with and reach more potential customers, and really put yourself out there as a trusted expert offering valuable content. It can also do other cool things like help you market through storytelling, get you noticed on social media, and give your content a longer shelf life. With all these benefits the real question is, why haven’t you started blogging yet? http://traffic.libsyn.com/streamlinemarketingworkshops/SMW_002.mp3Podcast: Play in new window | Download Rich: Christine Tremoulet is a business life coach who works with creative entrepreneurs. After spending the past 9 years as a wedding professional photographer, she has combined her passion for weddings with her stories and strategy skills for building profitable businesses online, to create the Wedding Professional Association. Christine is also a best-selling author of Blogging Brilliantly For Your Business. That sounds like a tongue-twister. Christine, welcome to the show. Christine: Thank you for having me. Rich: Amber and I are excited to dig in with you. Amber was telling me before the show that word has it that you...

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How to Close Sales and Book More Weddings – Meryl Snow

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http://traffic.libsyn.com/streamlinemarketingworkshops/SMW_001.mp3Podcast: Play in new window | Download It’s finally here! The first episode of the Streamline Marketing Workshops podcast! (OK, we had an episode “zero” to introduce the show, but really, this is episode one.) In this episode, Rich and Amber interview Meryl Snow, author of Booked It! Selling, Closing and Standing Out in the Special Events Industry. Meryl  has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries Off Shoots Decor and Philadelphia’s Picnic Company.   As a Senior Consultant for Catersource, the largest trade organization for caterers in the world, Meryl has worked throughout the US. Her particular areas of focus are sales and marketing, as well as design and branding. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.   Meryl will also be the keynote on the opening night of our spring conference!   If you’ve got questions for us or for Meryl, please leave them in...

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