Podcasting Your Way to Wedding Business Success

Share on FacebookTweet about this on TwitterPin on Pinterest

August 25, 2017

Kinsey Roberts took her passion and knowledge for marketing and SEO, paired it with “accidentally” getting into the event venue business, and has created a successful business from the ground up. By making personal connections in her niche, she has been able to turn that into a successful podcast aimed at helping to share valuable ideas and strategies around achieving success in the wedding and event planning space. Her desire to consume information is rivaled only by her desire to teach and educate. http://traffic.libsyn.com/streamlinemarketingworkshops/EP13_SMW.mp3Podcast: Play in new window | Download Rich: Kinsey Roberts is the co-owner of Vista View Events at Open Heart Ranch, a wedding barn in Colorado. She’s also the host of She Creates Business, a podcast for wedding pros where she interviews industry entrepreneurs about marketing, social media and growth strategies. When she’s not immersed in the business of weddings, you can find her with her family, usually with a book or a cup of coffee nearby. Kinsey, welcome to the show.   Kinsey: Thank you very much, Thanks so much for having me. Amber: Thanks so much Kinsey for being here. I love your story because it’s kind of similar to mine and why I...

Read More

How to Clone Your Best Wedding Clients with Heidi Thompson

Share on FacebookTweet about this on TwitterPin on Pinterest

August 10, 2017

Everyone wants to grow their business, but what exactly does that mean for you and what exactly should you be focusing on to do this? If you’ve ever walked away after a job is completed and said, “I wish all of my clients were like that”, then that is precisely what you need to work on doing. By focusing specifically on who you’re trying to sell to and building a relationship with those people, you will have a much better idea of where they hang out and what language they’re speaking, so you can better relate to them on a personal level http://traffic.libsyn.com/streamlinemarketingworkshops/EP12_SMW_.mp3Podcast: Play in new window | Download Rich: Heidi Thompson is the best-selling author of Clone Your Best Clients, and the founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business and marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, HoneyBook, WeddingWire World, and she’s an advisory board member of the UK Academy...

Read More

How to Make the Most of Pinterest for Your Wedding Business

Share on FacebookTweet about this on TwitterPin on Pinterest

August 3, 2017

With all the different platforms out there, how do you know which one is right for your business? Pinterest can be an effective tool for all businesses regardless of size and category. Like any platform, it’s all about targeting and strategy. Choosing stunning photos and making sure people know you’re out there will go a long way to increasing your traffic and getting more clicks. And the best thing that Pinterest has over their counterparts, your pins live on forever. Talk about getting the most bang for your buck! Pinterest embraces self-expression in a way that other platforms don’t, making it a goldmine for sharing inspiration and ideas, as well as really giving your brand an opportunity to show off its personality. Here it’s not about the numbers in terms of followers, it’s about sharing and engaging small groups, and that is music to any influencer marketer’s ears. http://traffic.libsyn.com/streamlinemarketingworkshops/EP11_SMW.mp3Podcast: Play in new window | Download Rich: Alisa Meredith is the Content Marketing Manager at Tailwind, who has more than once been accused of having a Pinterest obsession. Blogger at alisameredith.com, speaker, and author, she is a big believer in the power of visual marketing and is on a mission...

Read More

The New Rules of Networking for Wedding Professionals

Share on FacebookTweet about this on TwitterPin on Pinterest

March 10, 2017

Whether you’re “online” or “brick and mortar”, you need to have an online presence. Aside from the more obvious ways of advertising, one often overlooked and underappreciated strategy is networking. But networking has come such a long way from just a handshake and handing out business cards. Networking is making initial connections and building on them. It’s seeing your “competition” as your greatest collaborators instead. It’s creating meaningful and authentic relationships that keep you forefront in their minds so they are more likely to refer you to others. http://traffic.libsyn.com/streamlinemarketingworkshops/EP10_SMW.mp3Podcast: Play in new window | Download Rich: Jodi Flynn is the founder of Women Taking the Lead, a podcast and community of ambitious, entrepreneurial women who want to go big. She works with women who are already successful but have not yet achieved the level of success that they want to achieve. Jodi helps her clients set priorities, get organized and remove obstacles so that they can achieve their biggest goals with ease. She became an Amazon best-selling author with the release of her book, Accomplished: How to Go from Dreaming to Doing. Jodi, welcome to the show. Jodi: It’s so great to be here Rich, thank you for having...

Read More

Building a Wedding Business From Scratch

Share on FacebookTweet about this on TwitterPin on Pinterest

March 3, 2017

Creating an effective marketing strategy is key for any business. But for those in the wedding and events space in particular, this is also a great opportunity to find not only customers for one event, but to nurture them enough so they either continue to use your services – or just as profitable – to also refer your services to their circle for years to come. http://traffic.libsyn.com/streamlinemarketingworkshops/EP09_SMW.mp3Podcast: Play in new window | Download Rich: Jill Fratianne is co-owner and founder of Granite Ridge Estate & Barn, a private 200-acre mountain estate that hosts weddings and events. Granite Ridge has been featured in numerous publications including Brides Magazine, and has been called “one of the best wedding venues in the US” by Conde Nast Traveler after only just a few short years of operating. Jill’s passion for all things inbound marketing started while working at Hubspot, and all in one marketing software company. She has run Academy classes at Hubspot that have trained thousands of sales and marketing professionals. For fun Jill performs regularly with the Portland Symphony Orchestra as a concert violist. Is there anything this woman can’t do? Amber: I don’t think so. Rich: She received her Bachelor’s...

Read More

Instagram Marketing for Wedding Professionals

Share on FacebookTweet about this on TwitterPin on Pinterest

February 22, 2017

If you’re looking to build your brand and gain visibility for your business, Instagram could be just the online marketing tool that you need. Especially for businesses in the wedding/events space – a niche driven by aesthetics and visuals – Instagram can really help to drive home to your audience exactly what your business can do for them before you ever speak a word to them or write a single piece of content. But like any social media tool, each one has their own strengths and dynamics, and Instagram is no different. Sue B. Zimmerman – the “Instagram Expert” – is here to help us get more bang for our buck out of Instagram with some helpful and creative tips and strategies that she uses with her own clients. http://traffic.libsyn.com/streamlinemarketingworkshops/EP08_SMW.mp3Podcast: Play in new window | Download Rich: Sue B. Zimmerman is the #instagramexpert. She’s creator of the online Instagram course, Ready Set Gram. She’s a popular Creative Live instructor, powerful speaker on prominent stages like Social Media Marketing World and The Agents of Change, and she is a highly sought after business coach. She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of...

Read More

Facebook Ads for Wedding Professionals

Share on FacebookTweet about this on TwitterPin on Pinterest

January 26, 2017

Amanda O'Brien

http://traffic.libsyn.com/streamlinemarketingworkshops/EP06_SMW.mp3Podcast: Play in new window | Download Why should you be using Facebook ads? Many wedding professionals have been using Facebook for years to market their businesses, but they’re no loner getting the results that they’re looking for. One big reason is that there are just so many more people online now. Businesses need to start looking at adjusting their strategies as they compete for attention online. Amanda O’Brien shares her expertise with Facebook ads to help your business boost its online reach in a way that is both economical and targets the right people. Rich: Amanda O’Brien has been working in marketing for over 12 years. She caught the digital marketing bug in 2006, and has been helping businesses use the internet to market themselves ever since. She has been the host and organizer of Social Media Breakfast Maine since 2009, when she stole it from me. There may have been appletinis involved, as the “myth” goes. She’s currently employed at flyte new media as a Director of Business Development. At flyte Amanda is responsible for generating new business and for developing, implementing and reporting on marketing initiatives for her clients. Amanda, welcome to the show. Amanda: Thank...

Read More

How to Build Your Wedding Business with Pinterest – Peg Fitzpatrick

Share on FacebookTweet about this on TwitterPin on Pinterest

January 13, 2017

Peg Fitzpatrick

http://traffic.libsyn.com/streamlinemarketingworkshops/EP04_SMW.mp3Podcast: Play in new window | Download Pinterest is the social platform most people go to when it comes to finding inspiration for wedding-related activities. So it only makes sense that this is where businesses that cater to that very industry should be to take advantage of that “built in” audience. From a business and marketing perspective, Pinterest offers many of the same options as other popular social platforms, but it also offers a variety of other benefits and tools not found on places like Twitter or Instagram. Peg Fitzgerald is here to school us on the art of Pinterest and show us how to maximize its value for your business.   Rich: Peg Fitzpatrick is a social media strategist and popular blogger, writing on her own website and across the web. Her blog was recognized as one of the top social media blogs by Social Media Examiner. Peg has spearheaded successful social media campaigns for Mercedes, Motorola, Audi, Google and Virgin, as well as having been a brand ambassador for Kimpton Hotels, currently working with Adobe Spark. Peg co-authored the best-selling book, The Art of Social Media, with Guy Kawasaki. Peg, welcome to the show. Peg: Thanks for...

Read More

How to Get Found in Local Search – Andrew Shotland

Share on FacebookTweet about this on TwitterPin on Pinterest

January 6, 2017

Andrew Shotland

It is a goal of every business to show up in the first few searches on Google’s first page, but how do you make that happen?  Good search engine optimization is the first place to start. Having a local SEO strategy is the key to driving more customers to your door, and by optimizing specific parts of your website, you will increase the chances of those people finding you in the search results. Andrew Shotland teaches us how to boost our local search signals – such as links and on page content – to provide users with the most relevant, local results so they’ll have an easier time finding us online. Rich: Andrew Shotland is the founder and CEO of LocalSEOGuide.com, a leading search consultancy with a specialty in SEO for multi-location businesses, enterprise level search marketing, and corporate training. He’s a regular contributor to searchengineland.com, author of the definitive Google News Ranking Factors survey, and AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and Siri. Andrew has over 15 years of experience in the internet. He was a founding member of NBC’s Internet group, and a former GM of NBC.com. He helped start Insider Pages a...

Read More

How to Blog Your Way to Success – Christine Tremoulet

Share on FacebookTweet about this on TwitterPin on Pinterest

December 26, 2016

Christine Tremoulet

If you’re a wedding professional looking to stand out from the crowd, blogging is a great way to do that. Blogging is a valuable tool that gives you the opportunity to engage with and reach more potential customers, and really put yourself out there as a trusted expert offering valuable content. It can also do other cool things like help you market through storytelling, get you noticed on social media, and give your content a longer shelf life. With all these benefits the real question is, why haven’t you started blogging yet? http://traffic.libsyn.com/streamlinemarketingworkshops/SMW_002.mp3Podcast: Play in new window | Download Rich: Christine Tremoulet is a business life coach who works with creative entrepreneurs. After spending the past 9 years as a wedding professional photographer, she has combined her passion for weddings with her stories and strategy skills for building profitable businesses online, to create the Wedding Professional Association. Christine is also a best-selling author of Blogging Brilliantly For Your Business. That sounds like a tongue-twister. Christine, welcome to the show. Christine: Thank you for having me. Rich: Amber and I are excited to dig in with you. Amber was telling me before the show that word has it that you...

Read More