If you’re looking to build your brand and gain visibility for your business, Instagram could be just the online marketing tool that you need. Especially for businesses in the wedding/events space - a niche driven by aesthetics and visuals - Instagram can really help to drive home to your audience exactly what your business can do for them before you ever speak a word to them or write a single piece of content.
But like any social media tool, each one has their own strengths and dynamics, and Instagram is no different. Sue B. Zimmerman – the “Instagram Expert” - is here to help us get more bang for our buck out of Instagram with some helpful and creative tips and strategies that she uses with her own clients. read more
SEO, or Search Engine Optimization, is key to getting in front of people actively searching for businesses or services like yours. In the wedding industry, Local SEO plays a huge role in generating leads for your business. In this episode you'll learn how to improve your own SEO.
Do you appear on the first page of Google?
Every day, more brides and grooms turn to Google and other search engines to find caters, photographers, cake toppers, and other wedding professionals.
Can they find you, or are they only seeing your competition?
Taken from a recent Streamline Marketing Workshops webinar, discover how you can get to the first page of Google and stay there!
If you'd like to get the video as well, you can check out all of our on demand webinars here!
Why should you be using Facebook ads? Many wedding professionals have been using Facebook for years to market their businesses, but they’re no loner getting the results that they’re looking for.
One big reason is that there are just so many more people online now. Businesses need to start looking at adjusting their strategies as they compete for attention online. Amanda O’Brien shares her expertise with Facebook ads to help your business boost its online reach in a way that is both economical and targets the right people.read more
Email marketing is perhaps the most critical component of digital marketing for small businesses. However, wedding professionals have a challenge here as most couples don't want to stay on an email list for their DJ, planner, or caterer once the wedding is over.
That leads to a lot of list churn and the need to continually find new subscribers.
In this episode, Heather Jackson from Constant Contact comes by to address that problem and suggest ways in which your wedding business can benefit from email marketing.
In today's episode we talk about the challenges wedding professionals have in keeping people on their mailing list. You'll discover new and powerful ways to get people to join your list in the first place. We discuss how you might use autoresponders in creative ways to get couples engaged with your business and keep them from choosing your competition.
Heather even talks about some ways to use your list after the wedding is over.
Bonus: Heather will be presenting on email marketing at our 2017 spring conference!read more
Pinterest is the social platform most people go to when it comes to finding inspiration for wedding-related activities. So it only makes sense that this is where businesses that cater to that very industry should be to take advantage of that “built in” audience.
From a business and marketing perspective, Pinterest offers many of the same options as other popular social platforms, but it also offers a variety of other benefits and tools not found on places like Twitter or Instagram. Peg Fitzgerald is here to school us on the art of Pinterest and show us how to maximize its value for your business.read more