Everyone wants to grow their business, but what exactly does that mean for you and what exactly should you be focusing on to do this? If you’ve ever walked away after a job is completed and said, “I wish all of my clients were like that”, then that is precisely what you need to work on doing. This week, Heidi Thompson shares how to do so!read more
Pinterest is one of the most powerful social platforms out there for wedding professionals, and we have one of the most sought-after Pinterest Marketing experts out there on this week's show! Alisa Meredith is a Pinterest consultant and works at Tailwind, one of the coolest Pinterest apps out there. See what she has to share in this episode of the Streamline Marketing Workshops Podcast!read more
Whether you’re “online” or “brick and mortar”, you need to have an online presence. Aside from the more obvious ways of advertising, one often overlooked and underappreciated strategy is networking. But networking has come such a long way from just a handshake and handing out business cards.read more
Creating an effective marketing strategy is key for any business. But for those in the wedding and events space in particular, this is also a great opportunity to find not only customers for one event, but to nurture them enough so they either continue to use your services – or just as profitable – to also refer your services to their circle for years to come.read more
If you’re looking to build your brand and gain visibility for your business, Instagram could be just the online marketing tool that you need. Especially for businesses in the wedding/events space - a niche driven by aesthetics and visuals - Instagram can really help to drive home to your audience exactly what your business can do for them before you ever speak a word to them or write a single piece of content.
But like any social media tool, each one has their own strengths and dynamics, and Instagram is no different. Sue B. Zimmerman – the “Instagram Expert” - is here to help us get more bang for our buck out of Instagram with some helpful and creative tips and strategies that she uses with her own clients. read more