Whether you’re “online” or “brick and mortar”, you need to have an online presence. Aside from the more obvious ways of advertising, one often overlooked and underappreciated strategy is networking. But networking has come such a long way from just a handshake and handing out business cards.read more
Creating an effective marketing strategy is key for any business. But for those in the wedding and events space in particular, this is also a great opportunity to find not only customers for one event, but to nurture them enough so they either continue to use your services – or just as profitable – to also refer your services to their circle for years to come.read more
If you’re looking to build your brand and gain visibility for your business, Instagram could be just the online marketing tool that you need. Especially for businesses in the wedding/events space - a niche driven by aesthetics and visuals - Instagram can really help to drive home to your audience exactly what your business can do for them before you ever speak a word to them or write a single piece of content.
But like any social media tool, each one has their own strengths and dynamics, and Instagram is no different. Sue B. Zimmerman – the “Instagram Expert” - is here to help us get more bang for our buck out of Instagram with some helpful and creative tips and strategies that she uses with her own clients. read more
SEO, or Search Engine Optimization, is key to getting in front of people actively searching for businesses or services like yours. In the wedding industry, Local SEO plays a huge role in generating leads for your business. In this episode you'll learn how to improve your own SEO.
Do you appear on the first page of Google?
Every day, more brides and grooms turn to Google and other search engines to find caters, photographers, cake toppers, and other wedding professionals.
Can they find you, or are they only seeing your competition?
Taken from a recent Streamline Marketing Workshops webinar, discover how you can get to the first page of Google and stay there!
If you'd like to get the video as well, you can check out all of our on demand webinars here!
Why should you be using Facebook ads? Many wedding professionals have been using Facebook for years to market their businesses, but they’re no loner getting the results that they’re looking for.
One big reason is that there are just so many more people online now. Businesses need to start looking at adjusting their strategies as they compete for attention online. Amanda O’Brien shares her expertise with Facebook ads to help your business boost its online reach in a way that is both economical and targets the right people.read more